Advocacy Relations

Partnership with third parties gives communications three powerful and critical conversation amplifiers: broad reach, credibility, and longevity. Perhaps more than ever before, advocacy relations are integral to activating our audiences in the healthcare sector.

Engaging advocates - be they patient group leaders, policymakers, opinion leading healthcare providers, or patients themselves - is essential to driving success for our clients. Good advocacy engages partners early and often, aligns priorities and metrics from the start and works strategically towards a mutually agreed goal.

A specialist team led by former patient advocates and seasoned healthcare communicators who have worked with the world's largest and smallest patient groups globally, H&K's team is uniquely poised to get advocacy right. 

Currently pioneering partnership programmes with patient groups and industry online and in person, our team has experience advising industry and third sector clients on matters of monitoring user-generated content, strategies to engage older audiences across multi-language, multi-country programmes, compliance, trademarking and measurement.