HSBC: The Pioneers

H+K produced a powerful, long-form documentary about the USA Rugby Team, highlighting HSBC’s rugby sponsorship.

Working with HSBC Sport,  ZoomFiji and H+K produced The Pioneers – the feature length documentary which follows the USA Rugby Sevens team in a crucial year. The content brings to life HSBC’s brand promise of “Together We Thrive” in an entertaining sports documentary format designed to appeal to fans and non-fans of rugby alike. 

H+K negotiated an exclusive broadcast partnership with NBC in the USA for part one of the documentary. The piece was aired on primetime US Television, reaching new fans of sport that may have never come across Rugby Sevens in the past. With HSBC’s sponsorship objective being to grow Rugby Sevens and reach new fans all over the world, it was an incredible success to place a full-length film into broadcast.

The film was then launched across HSBC social channels with a full publishing roll-out designed to get as many eye-balls as possible on this innovative content. The team created an official film poster, social channel branding and video teaser assets that were rolled out across social media, driving excitement and views for the main film.

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Sector: Sports
Specialist expertise: Partnership Marketing, Content + Publishing Strategy
Office: London