Creativity+, a Casper city takeover, playing with lego to prove the importance of leadership and a Screen X launch – it’s been a busy few weeks here at H+K London!
So last Wednesday 12th September, we held our biggest annual event of the year, Creativity+. Each year we tackle a key theme and this year was Humanity, where we investigated how brands are being asked to reflect humanity through values and creativity. With a diverse line-up of speakers, the day’s informative sessions ranged from the power of storytelling and how that has connected us with societies around the world, to Google’s rapid ideation methods.
Our Consumer-Packaged Goods team have just wrapped up their Casper City Takeover, successfully creating and hosting five events over the course of just five weeks. Partnering with members club, Norn, each event involved specially selected media, influencers and partners to attend for a complete Caspar experience.
H+K Smarter, our in-house behavioural science team, tested their purpose workshop with a group of unsuspecting H+Kers prior to hosting the workshop at Merchant’s Taylor’s Guild Hall in Bank. The workshop uses Lego as a means to highlight the importance of leadership and purpose in day-to-day work.
Our Retail+Leisure team have been working with the biggest cinema chain in the UK, Cineworld. To launch their new Screen X the team created a media influencer campaign to not only raise awareness, but drive it to the masses. Screen X is the world’s first multi-projection immersive cinema auditorium, which provides a 270-degree viewing experience. Within two weeks, they were able to secure 34 media and influencer attendees to come for the Screen X launch, held at Cineworld Greenwich in the O2.